Pure Olive – Advertising

Pure Olive, a Lyon-based cosmetics company, are known for their exclusive use of ingredients derived from olives.
Advocating transparency, Pure Olive were the very first company to fully translate an ingredients list into French.
More committed than ever, Pure Olive are now breaking new ground with an entirely plant-based, organically-sourced and recyclable bottle.
The purpose of this video is twofold: presenting the brand and the values of the company, while highlighting the innovative aspect of their latest product.
Thanks to this video, Pure Olive managed to secure the funds they needed to fully finance their project focused on plant-based products.

Client: Pure Olive
Directed by: Charles Lavilanie
Filmed by: Charles Lavilanie and Julien Simon