macLyon – Contemporary art Museum

Whether you want to observe, immerse yourself in art or simply have a stroll, the Lyon Museum of Contemporary Art (macLyon) is a well of creativity that you can enjoy exactly the way you like it.
We regularly collaborate with macLYON to produce behind-the-scenes reports or create promotional videos.
In their “Experience” video, the Lyon Museum of Contemporary Art wished to convey the experience of visiting the museum… but with one restriction: we were not allowed to show any work from the collection!
Our production team had to rack their brains to come up with an original concept, that would play on different types of footage.
Watching, listening, experimenting – everything is allowed at the museum!

Client: macLYON
Directed by: Charles Lavilanie and Damien Martinière