Ferrari x Ubisoft

To celebrate the exceptional partnership between Ferrari and the video game The Crew Motorfest, Ubisoft Ivory Tower called on our expertise to produce the teaser for the 2025 season dedicated to supercars.

This video offers a first glimpse into this immersion in the world of the iconic red brand. The footage is also integrated directly into the game.

7 main events, 25 new challenges: this update is a love letter to Ferrari’s legacy — blending design, performance, boldness, and speed. A true journey through decades of iconic craftsmanship.

To guide players through this Italian experience, Michele Pignatti Morano, Director of the Ferrari Museums, shared his passionate insights and anecdotes about the history behind each car.

Client: Ubisoft Ivory Tower
Production: Charles Lavilanie
Directed by: Florent Dumas
Interview: Mickaël Da Costa
Pictura team on site: Damien Martinière, Octave Pierron, Romain Corraze
Ubisoft team on site: Florent Dumas, Mickaël Da Costa, Charles-Arthur Bourget, Théo D., Tommy Gomel