Adidas – Advertising

For this Adidas advert featuring football player Wendie Renard, we were contacted by JPDL, the company in charge of the Adidas advertising campaign for the 2022 European Women’s Football Championship.

This shoot was planned and carried out in record time to accommodate the client’s time constraints. In just a few days, we managed to set up the various teams, manage the equipment, carry out location scouting and ensure the English shooting team was made to feel welcome – all in compliance with anti-COVID standards. Filming took place at Pôle Pixel’s Studio 24. For optimal cinematic quality, we used an ARRI Alexa Mini camera, specially designed for cinema.

Client: Adidas

Directed by:  Dean Moor

Assistant director: Ulysse Brès

Produced by: James Lawson, Charles Lavilanie, Karen Brouze

Filmed by: Arthur Loveday, Rémi Saïki, Elodie Thomis Photographer: Damien Martinière

Grips and gaffers: Alex Charles, Laurent Jacquart, Loick Le Large, Gabriel Vibert

Sound: Jean-Marie Salque

Hair and make-up: Laurette Darnault, Cécile Chaffard